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SELECTED WORK / Branding · Packaging · Websites

Hopscotch.

A little joy at the breakfast table.

Creative directionBrand identityPackaging designWeb designProduction design
Hopscotch work by Ashbi Design
THE CONTEXT

The idea behind the work.

Hopscotch’s identity brings a playful spirit to a Korean-inspired fermented breakfast pudding.

Client
Hopscotch
Year
2023
Ashbi’s role
Creative direction · Brand identity · Packaging design · Web design · Production design
Hopscotch — brand and packaging artwork, view 1
Hopscotch — brand and packaging artwork, view 2
Hopscotch — brand and packaging artwork, view 3
Hopscotch — brand and packaging artwork, view 4
Hopscotch — brand and packaging artwork, view 5
Hopscotch — brand and packaging artwork, view 6
Hopscotch — brand and packaging artwork, view 7
THE APPROACH

Every detail, part of the story.

Friendly colours, expressive typography, and custom illustration make the product feel warm and approachable.

A characterful identity expressed across the product range and its supporting materials.

WHAT WE CREATED
  • Brand kit
  • Packaging
  • Web design
  • Sell sheets
  • Brand deck
  • Renders
KEEP EXPLORING

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YOUR NEXT CHAPTER

Let’s make your next move look the part.

Tell us what you’re building. We’ll explore where thoughtful design can take it.

Book a call Send a project brief ↗
Or say hello at hello@ashbi.ca