Start with the right questions
Get clear on your audience, what makes you different, and what your brand needs to communicate.
01 / BRAND
Brand identity & strategy.
Give your business a clear point of view and a visual identity people can recognise.
For a new business finding its voice, or an established brand ready for its next chapter.
WHAT THIS WORK CAN DO
Make the next move more considered.
The exact mix depends on where you are now and what your audience needs next.
Make the pieces belong together
Build a recognisable system of type, colour, imagery, and graphic elements.
Put the identity to work
Apply the direction to the formats your team actually needs.
WHAT WE CAN SHAPE TOGETHER
Clear scope. Useful deliverables.
We agree the pieces your project needs before work begins.
Strategy & positioning
Audience, competitive context, positioning, and creative direction shaped around the decisions ahead.
Identity system
Logo, typography, colour palette, and graphic elements, developed as a connected visual language.
Guidelines & applications
Practical guidance and agreed launch assets so your team can use the identity consistently.
A SCOPE THAT FITS
Start with the work that matters.
A clear identity built around what makes your business yours. We agree the exact deliverables, review stages, and timing together before the project begins.
Tell us about your projectA USEFUL STARTING POINT
Brand project
A new brand, a rebrand, or a focused refresh.
- Positioning and creative direction
- Visual identity system
- Guidelines and agreed launch assets
Every project is scoped to its needs. We’ll discuss budget and schedule during discovery.
RELATED WORK
See it in practice.
HOW WE GET THERE
Good conversations. Clear next steps.
- 01
Discover
We get to know your audience, ambitions, and what already exists.
- Your part
- You share goals, context, and existing material.
- What moves forward
- A shared understanding of the project.
- 02
Define
We turn those conversations into a clear direction and scope.
- Your part
- You help choose priorities and confirm the brief.
- What moves forward
- An agreed scope, direction, and milestones.
- 03
Design & build
We create, share, refine, and build the agreed deliverables.
- Your part
- You review the work and share consolidated feedback.
- What moves forward
- Work developed through agreed review stages.
- 04
Launch & support
We prepare the final work and help your team put it to use.
- Your part
- You approve final content and handoff requirements.
- What moves forward
- Agreed files, guidance, and next steps.
“I got a full rebrand and new website for my business and Ashbi Design exceeded every expectation.”
BEFORE WE BEGIN
A little more clarity.
Can we start with strategy?
Yes. A focused strategy workshop can help clarify positioning and priorities before moving into identity design.
Do we need a complete rebrand?
Not always. We look at what is working first, then agree whether a focused refresh or a new direction makes sense.
What will we receive?
The agreed identity files, guidelines, and applications are listed in the project scope before work begins.
YOUR NEXT CHAPTER
Let’s make your next move look the part.
Tell us what you’re building. We’ll explore where thoughtful design can take it.
Or say hello at hello@ashbi.ca