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TORONTO CREATIVE STUDIO ✦ BRAND · WEB · PACKAGING

Brands with personality.
Websites built to work.

We bring identity, packaging, and digital experience together for growing businesses, with a particular love for CPG and DTC brands.

Book a call Explore our work
A FEW OF THE BRANDS WE’VE WORKED WITH
CocoFroBLENDCLYPSE BEAUTYTYSON MEDIA
SELECTED WORK / 01

Made to be seen. Built to be felt.

Distinctive brands and digital experiences shaped around the people and ideas behind them.

CocoFro project by Ashbi01 / 03
PACKAGING

CocoFro

Big flavour. An unmistakable family of packs.

Brand identityPackaging design
Explore project
Blend project by Ashbi02 / 03
PACKAGING

Blend

A coffee identity with a playful point of view.

Creative directionBrand identityPackaging design
Explore project
Clypse Beauty project by Ashbi03 / 03
WEBSITES

Clypse Beauty

A beauty website with an editorial rhythm.

Web designDigital experience
Explore project
See all work
IN GOOD COMPANY / 02

Good work. Good relationships.

“I got a full rebrand and new website for my business and Ashbi Design exceeded every expectation.”

Kate TTough Kitten Crafts

“I had such an amazing experience working with Bianca and Cameron at Ashbi Creative Studio.”

Sabrina CAvec Sabrina

“Cameron helped me get out of a stuck place on a new website. His creative and technical abilities were first class.”

Alan PMarketing Manager

“We have worked with Ashbi almost one year now, and honestly we can’t understand how we survived in the business world without them.”

Dereck SSplashTown Water Parks

“She went above and beyond, and I was thrilled how the outcome of the branding for my company came out. I would 1000% recommend working with her.”

Breona CWaagBag

“Wonderful to work with, creative and knowledgeable!”

Brittany MBritany Helene Hair
WHAT WE CAN CREATE / 03

The right pieces, working together.

Start with a brand, a website, a pack, or the work that follows. We shape each piece for the way people meet your business, then make it feel part of the same story.

  1. 01 / 04 CocoFro typography and colour system
    01 / BRAND · CocoFro

    Brand identity & strategy

    Give your business a clear point of view and a visual identity people can recognise.

    For a new business finding its voice, or an established brand ready for its next chapter.

    • Positioning
    • Visual identity
    • Brand guidelines
    Explore this service
  2. 02 / 04 Clypse Beauty website composition
    02 / DIGITAL · Clypse Beauty

    Web design & development

    A considered website that tells your story clearly and makes the next step easy.

    For businesses launching a site, improving an existing experience, or bringing an established brand online.

    • Experience planning
    • Responsive design
    • Development & handoff
    Explore this service
  3. 03 / 04 CocoFro packaging range
    03 / PACKAGING · CocoFro

    Packaging design

    Bring your brand to the shelf, the doorstep, and the moment someone opens it.

    For CPG and DTC brands launching a product, expanding a range, or refreshing an existing pack.

    • Packaging direction
    • Artwork
    • Product ranges
    Explore this service
  4. 04 / 04 WaagBag creative assets for social channels
    04 / PARTNERSHIP · WaagBag

    Ongoing creative support

    A familiar creative and development partner for the work that keeps coming.

    For teams with an established direction and recurring design or website needs.

    • Creative direction
    • Campaign assets
    • Website updates
    Explore this service
Not sure where to begin?Tell us what you’re building
IN PRACTICE / 04

One idea, many places.

WaagBag shows what happens when a visual identity has room to travel. The same bold type and colour move from the brand system into packaging and a large-format graphic.

Explore the WaagBag project
WaagBag logo variations and colour palette
01 / THE IDENTITYA recognisable starting point.
WaagBag branded box and wrapping materials
02 / THE PACKPersonality you can hold.
WaagBag identity applied to a large outdoor graphic
03 / OUT IN THE WORLDThe same character at a different scale.
Bianca of Ashbi Design working at a studio desk
REAL PEOPLE, PERSONAL WORK ↗
THE PEOPLE BEHIND THE WORK / 05

A studio that gets close to the story.

We’re Bianca and Cameron, the people behind our family-owned Toronto studio. We bring creative direction and technical thinking into one close working relationship.

Bianca · Creative directionCameron · Digital strategy & development
Meet the studio
01 / DIRECT

Close to the people doing the work.

Work directly with Bianca and Cameron, from the first conversation to the final details.

02 / CONNECTED

One brand, across every touchpoint.

Creative direction and technical thinking come together across identity, packaging, and websites.

03 / CONSIDERED

Clear decisions at every stage.

A shared brief, defined review points, and a handoff shaped around what your team needs.

HOW WE WORK / 06

A clear way forward.

Each stage has a purpose, a conversation, and work you can see.

  1. 01

    Discover

    We get to know your audience, ambitions, and what already exists.

    Your part
    You share goals, context, and existing material.
    What moves forward
    A shared understanding of the project.
  2. 02

    Define

    We turn those conversations into a clear direction and scope.

    Your part
    You help choose priorities and confirm the brief.
    What moves forward
    An agreed scope, direction, and milestones.
  3. 03

    Design & build

    We create, share, refine, and build the agreed deliverables.

    Your part
    You review the work and share consolidated feedback.
    What moves forward
    Work developed through agreed review stages.
  4. 04

    Launch & support

    We prepare the final work and help your team put it to use.

    Your part
    You approve final content and handoff requirements.
    What moves forward
    Agreed files, guidance, and next steps.
WAYS TO WORK TOGETHER / 07

Start with what you need.

Four starting points, each shaped to the work you actually need. Tell us where you are and we’ll scope the right next step together.

01 / FIND YOUR POINT OF VIEW01 / 04

Brand project

A clear identity built around what makes your business yours.

Scoped to your project
  • Positioning and creative direction
  • Visual identity system
  • Guidelines and agreed launch assets

Best for A new brand, a rebrand, or a focused refresh.

Discuss this project Explore the service
02 / MAKE IT WORK ONLINE02 / 04

Website project

A digital home that tells your story and helps visitors take the next step.

Scoped to your project
  • Page structure and content priorities
  • Responsive design and development
  • Launch checks and handoff

Best for A new site or a more useful version of the one you have.

Discuss this project Explore the service
03 / MAKE IT TANGIBLE03 / 04

Packaging project

A product presentation that feels connected from the shelf to the screen.

Scoped to your project
  • Pack concept and visual direction
  • Artwork for agreed formats
  • Range system and production handoff

Best for A launch, a range extension, or a packaging refresh.

Discuss this project Explore the service
04 / KEEP MOVING04 / 04

Ongoing partner

Creative and development support from people who know your brand.

Scoped to your project
  • Agreed creative priorities
  • Campaign and content assets
  • Scoped website updates

Best for Teams with recurring design and website needs.

Discuss this project Explore the service
GOOD TO KNOW / 08

A few things you may be wondering.

Still have a question? Say hello ↗

What kinds of projects are a good fit?

Brand identity, websites, packaging, and ongoing creative work for growing businesses. We have particular experience with consumer products and direct-to-consumer brands, and work across other industries too.

Can you work with an existing brand?

Yes. We can build on an established identity or explore where a more substantial refresh would help.

Will we have input throughout?

Yes. We share work in agreed stages and make space for consolidated feedback before moving to the next phase.

How long does a project take?

Timing depends on scope, available content, and review stages. We agree milestones and a schedule before the project starts.

What happens at handoff?

You receive the files, access, and guidance agreed in your project scope. We confirm what your team needs to use and maintain the work.

Do you offer ongoing support?

Yes. We can discuss continuing creative and development support for your changing needs.

What happens after I book a call or send a brief?

We discuss your goals, timing, and what you already have. If there is a fit, we propose a clear scope and next step.

YOUR NEXT CHAPTER

Let’s make your next move look the part.

Tell us what you’re building. We’ll explore where thoughtful design can take it.

Book a call Send a project brief ↗
Or say hello at hello@ashbi.ca