Make the product clear
Use visual hierarchy to help people understand what the product is and how variants relate.
03 / PACKAGING
Packaging design.
Bring your brand to the shelf, the doorstep, and the moment someone opens it.
For CPG and DTC brands launching a product, expanding a range, or refreshing an existing pack.
WHAT THIS WORK CAN DO
Make the next move more considered.
The exact mix depends on where you are now and what your audience needs next.
Build a recognisable range
Balance consistent brand elements with clear differences between flavours, sizes, or products.
Connect physical and digital
Give packaging and online product presentation a shared visual language.
WHAT WE CAN SHAPE TOGETHER
Clear scope. Useful deliverables.
We agree the pieces your project needs before work begins.
Concept & direction
A visual approach informed by the product, audience, format, and existing brand.
Pack artwork
Designs developed against the agreed pack formats and supplier specifications.
Range & handoff
Agreed variants, presentation mockups, and artwork prepared for coordination with your production partner.
A SCOPE THAT FITS
Start with the work that matters.
A product presentation that feels connected from the shelf to the screen. We agree the exact deliverables, review stages, and timing together before the project begins.
Tell us about your projectA USEFUL STARTING POINT
Packaging project
A launch, a range extension, or a packaging refresh.
- Pack concept and visual direction
- Artwork for agreed formats
- Range system and production handoff
Every project is scoped to its needs. We’ll discuss budget and schedule during discovery.
RELATED WORK
See it in practice.
HOW WE GET THERE
Good conversations. Clear next steps.
- 01
Discover
We get to know your audience, ambitions, and what already exists.
- Your part
- You share goals, context, and existing material.
- What moves forward
- A shared understanding of the project.
- 02
Define
We turn those conversations into a clear direction and scope.
- Your part
- You help choose priorities and confirm the brief.
- What moves forward
- An agreed scope, direction, and milestones.
- 03
Design & build
We create, share, refine, and build the agreed deliverables.
- Your part
- You review the work and share consolidated feedback.
- What moves forward
- Work developed through agreed review stages.
- 04
Launch & support
We prepare the final work and help your team put it to use.
- Your part
- You approve final content and handoff requirements.
- What moves forward
- Agreed files, guidance, and next steps.
“She went above and beyond, and I was thrilled how the outcome of the branding for my company came out. I would 1000% recommend working with her.”
BEFORE WE BEGIN
A little more clarity.
Can you design a full product range?
Yes. We agree the products, variants, and formats up front, then develop a consistent system across the range.
Can we keep our existing identity?
Yes. Packaging can build on your current brand, with a refresh only where it helps the project.
What do you need from our supplier?
The relevant dielines, dimensions, print specifications, and production requirements. We confirm these alongside the final product copy before handoff.
Who approves product claims and labelling?
Your team is responsible for supplying and approving accurate product information and required labelling. Specialist regulatory advice is separate from design.
YOUR NEXT CHAPTER
Let’s make your next move look the part.
Tell us what you’re building. We’ll explore where thoughtful design can take it.
Or say hello at hello@ashbi.ca