SELECTED WORK / Branding · Packaging

Blend.

A coffee identity with a playful point of view.

Creative directionBrand identityPackaging design
Blend work by Ashbi Design
THE CONTEXT

The idea behind the work.

Blend Coffee Roasters speaks to a generation that values creativity and self-expression. Its identity brings that energy to everyday coffee rituals.

Client
Blend Coffee Roasters
Year
2022
Ashbi’s role
Creative direction · Brand identity · Packaging design
THE APPROACH

Every detail, part of the story.

Oversized typography, blue and pink, and playful layouts carry the same personality across the pouch, cup, bag, and food truck.

From a coffee cup to a street-side presence, every application feels part of the same world.

WHAT WE CREATED
  • Brand kit
  • Packaging artwork
  • Figma design file
  • Application renders
KEEP EXPLORING

More work from the studio.

All work ↗
YOUR NEXT CHAPTER

Let’s make your next move look the part.

Tell us what you’re building. We’ll explore where thoughtful design can take it.

Or say hello at hello@ashbi.ca