SELECTED WORK / Branding · Packaging
Blend.
A coffee identity with a playful point of view.

THE CONTEXT
The idea behind the work.
Blend Coffee Roasters speaks to a generation that values creativity and self-expression. Its identity brings that energy to everyday coffee rituals.
- Client
- Blend Coffee Roasters
- Year
- 2022
- Ashbi’s role
- Creative direction · Brand identity · Packaging design




THE APPROACH
Every detail, part of the story.
Oversized typography, blue and pink, and playful layouts carry the same personality across the pouch, cup, bag, and food truck.
From a coffee cup to a street-side presence, every application feels part of the same world.
WHAT WE CREATED- Brand kit
- Packaging artwork
- Figma design file
- Application renders
KEEP EXPLORING
All work ↗More work from the studio.
YOUR NEXT CHAPTER
Let’s make your next move look the part.
Tell us what you’re building. We’ll explore where thoughtful design can take it.
Or say hello at hello@ashbi.ca


