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SELECTED WORK / Branding · Packaging

CocoFro.

Big flavour. An unmistakable family of packs.

Brand identityPackaging design
CocoFro work by Ashbi Design
THE CONTEXT

The idea behind the work.

A freeze-dried ice cream range needs to communicate flavour and personality at a glance. CocoFro brings both together in a colourful brand and packaging system.

Client
CocoFro
Year
2024
Ashbi’s role
Brand identity · Packaging design
CocoFro — brand and packaging artwork, view 1
CocoFro — brand and packaging artwork, view 2
CocoFro — brand and packaging artwork, view 3
CocoFro — brand and packaging artwork, view 4
CocoFro — brand and packaging artwork, view 5
CocoFro — brand and packaging artwork, view 6
CocoFro — brand and packaging artwork, view 7
CocoFro — brand and packaging artwork, view 8
CocoFro — brand and packaging artwork, view 9
CocoFro — brand and packaging artwork, view 10
CocoFro — brand and packaging artwork, view 11
CocoFro — brand and packaging artwork, view 12
CocoFro — brand and packaging artwork, view 13
CocoFro — brand and packaging artwork, view 14
THE APPROACH

Every detail, part of the story.

Expressive type anchors the identity. A distinct colour palette for each flavour creates variety while keeping the range recognisable as one family.

The identity extends from the ice cream packs into playful branded applications.

WHAT WE CREATED
  • Brand kit
  • Packaging artwork
  • Figma design file
  • Product renders
KEEP EXPLORING

More work from the studio.

Branding · Packaging

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YOUR NEXT CHAPTER

Let’s make your next move look the part.

Tell us what you’re building. We’ll explore where thoughtful design can take it.

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